Close the loop between online discovery and in-store results. Colab Commerce unifies the shopper journey for premium furniture brands, transforming mystery leads into measurable retail success.
Your website generates demand—but does it generate sales?
Every month, thousands of high-intent shoppers engage with your brand online—browsing, customizing, and requesting information. But once those leads are handed off to retailers, visibility stops and accountability disappears.
Who followed up? (if anyone)
How was your brand represented?
Was the sale ever closed?
STEP 01
Gain clear visibility into which marketing efforts are driving real sales.
STEP 02
Equip retailers with customers who are ready to buy, not just browsing.
STEP 03
Deliver a seamless, on-brand experience from online click to in-store close.
From Click to Couch: Turn every web inquiry into actionable insight and measurable results with our comprehensive suite of retail tools.
Embedded tools on your site capture shopper details, preferences, and location in real time.
Instantly match each lead with the nearest preferred retailer in your brand's network.
Retailers receive immediate email/text alerts with one-click access to lead data.
Every call, email, and response is tracked—know exactly who followed up and when.
Complete visibility into conversion data, call activity, and retailer performance in one dashboard.
Leverage AI-powered insights to identify high-value leads and improve conversion rates.
Even the best retailers miss a few follow-ups. Colab Engage ensures no shopper—and no sale—falls through the cracks with automated escalation and human outreach.
24-Hour Escalation Trigger: If no contact is made, we route to our Engage team.
Direct Consumer Outreach: Trained sales professionals personally connect with shoppers.
National Backstop: We sell, ship, and service when no local retailer is available.
5 Minutes Ago • Furniture Store
"Steve confirms the details of Daniela's request, including the top grain leather cover... He informs Daniela that the sofa is in stock and offers to hold it for her."
You are 21x more likely to qualify a lead if you call within 5 minutes compared to waiting 30 minutes.
Instantly connects shoppers to nearest retailers.
See which locations have specific styles in stock.
Keep store info and hours automatically updated.
Content tailored for each retailer's local market.
Transform your store locator into a powerful sales engine. What was once just a directory becomes a dynamic, data-driven lead generator.
Explore Locator FeaturesPurpose-built for the furniture industry. Proven to drive real results. Designed specifically for multi-location retail networks, regional territories, and dealer models — by people who understand how this industry works.
Enforces retailer response times and automatically escalates unanswered leads, ensuring every shopper gets the attention they deserve.
Distributes high-intent leads to preferred dealers, rewarding retailer investment and consistency with greater visibility and sales opportunities.
When a retailer can't or doesn't respond, Colab steps in to serve the customer directly — guaranteeing 100% consumer coverage and zero lost leads.
Full transparency into conversion data, call recordings, and retailer performance — empowering brands to make data-driven marketing and partnership decisions.
"This platform is a game-changer for our business. The solution integrates seamlessly into our retail network's sales process, is easy for teams to access, and helps drive stronger lead conversion. Colab Commerce has become a trusted partner in our growth."
Daniella MorraDirector of Digital Marketing, Palliser Furniture
