National Distribution
When a local retailer can't fulfill — or doesn't respond in time — Colab Commerce steps in and ships directly to the customer. Coverage across all 48 contiguous states, so every lead becomes a sale.
National Safety Net
How National Distribution Works
Local retailers always get the first opportunity. If they can't close the sale, we make sure the customer is still served — by your brand.
Local-First Routing
Every lead is offered to the nearest preferred retailer first, with timed exclusivity windows.
Configurable Response Window
You define the response window — minutes, hours, or days. If the local retailer can’t fulfill or doesn’t respond in time, the lead is automatically escalated.
Colab Fulfills
Colab’s national distribution network steps in, ships from the closest warehouse, and serves the customer directly.
Brand Wins the Sale
Revenue, attribution, and customer relationship stay with your brand — never lost to a competitor.
Coast-to-coast fulfillment, with no gaps.
We operate as the safety net beneath your retailer network. The moment a local partner steps back — whether from inventory, staffing, or simple inattention — Colab steps forward to keep the sale in your brand's ecosystem.
Multi-warehouse network
Inventory positioned across regional distribution centers, ready to release to specialty LTL carriers.
Specialty LTL freight
Large and oversized product ships via vetted LTL freight carriers, with proactive scheduling and customer-direct delivery appointments.
Retailer-friendly economics
When Colab fulfills, the originating retailer can still be credited under your program — so they stay engaged.
Every lead that lands in Colab Commerce gets fulfilled — whether by your preferred retailer or by us. No gaps. No dead zones. No revenue left on the table.
Why brands turn on national distribution
A managed fulfillment layer that protects revenue, retailer relationships, and customer experience — all at once.
Brand Protection
Customers never bounce to a marketplace or competitor when your retailer can’t respond.
Recovered Revenue
Convert leads that would otherwise have aged out into shipped, attributed orders.
Retailer Alignment
Preferred dealers still get first look — they’re rewarded for responding fast.
Turnkey Fulfillment
Plug into our distribution network without standing up your own DTC operation.
Delivery Confirmation
Proof of delivery and order status sync back to your dashboard once the carrier completes the appointment.
Better CX
Customers get a fast, professional purchase experience under your brand — every time.
From lead to doorstep
Every lead gets a clean handoff path — local retailer first, national safety net second.
Lead Captured
A shopper submits an inquiry from your site, store locator, or product page.
Local Retailer Window
The local dealer has an exclusive window to respond and earn the sale. You set the duration — from minutes to days — per program, region, or product line.
Escalation Triggered
If the retailer can’t fulfill or doesn’t respond before the window closes, Colab Commerce is engaged automatically.
Order Created
Colab confirms the sale with the customer and routes the order to the closest warehouse.
Delivered
Product ships from regional inventory via specialty LTL freight, with the carrier coordinating a delivery appointment directly with the customer — under your brand.
Real-world impact
Brands using Colab's national distribution close the leads their retailers can't — without ever pulling a sale away from a partner who was ready to deliver.
“Our retailer network is strong, but we used to lose leads in markets where coverage was thin. With Colab's national distribution, every shopper gets served under our brand — even when nobody local can take the call. It's revenue we'd otherwise just write off.”
Stop writing off leads your retailers can't close.
Turn on Colab's 48-state safety net and capture the sales your network leaves behind.
No credit card required • 14-day free trial • Cancel anytime